Recession kills another good guy

adBrite Logo
Online advertiser adBrite is to close on 1st February 2013. We used their ad exchange program displaying banner ads at the foot of this site and whilst we never earned any commission from it, it was nice not to have to rely on the almost monopolistic adSense, the Google version. Sadly, in an email yesterday, adBrite admitted defeat.

Over the last few weeks, adBrite and its management have been evaluating the go-forward plan for the business. Given market conditions and certain financial liabilities, in working with our lenders, we have decided to cease operations on Feb 1, 2013.

This is a difficult decision for all of us at adBrite. However, after much deliberation this seems to be the best course of action despite the impact it will have on all the employees, clients and partners who helped build this business. There will be a team in place as needed to assist with winding down.

We’re open to ideas for a replacement (anything BUT adSense) and will continue to search for one ourselves. If we have any luck, we’ll be sure to post it to you. However, whilst some can earn a small fortune, average websites like ours earn a pittance, if anything. There may not be an incentive to find a replacement. Their loss!

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